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Stores Borrow Tricks From Online Retailers Memory mirrors and other technology inside stores are expected to boost customer service The retail industry is undergoing another major shift -- to e-commerce. How did we get here? Photo: Associated Press Retailers may be closing some store locations, but the ones they are keeping are embracing technology to compete with online shopping. Some stores are bringing in facial-recognition technology to alert salespeople that a customer in their loyalty program has walked in. Others, tapping into the popularity of how-to videos and social media, are installing mirrors that double as video screens and cameras to record a makeup artist’s step-by-step application, which then can be sent to the customer’s phone. Copyright ©2018 Dow Jones & Company , Inc. All Rights Reserved.
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